Guide · Replatforming
Move to headless without treating launch day as the whole migration.
Plan the route inventory, content model, SEO, analytics, integrations, customer journeys, data ownership, rollout, and post-launch operation before switching traffic.
01
Inventory reality
Map routes, content, apps, events, and critical journeys.
02
Design contracts
Define structure, ownership, fallback, and acceptance criteria.
03
Migrate in slices
Build and validate representative high-value journeys.
04
Launch and observe
Switch traffic with rollback, measurement, and operators ready.
The practical guide
Understand the decisions before choosing the implementation.
Audit what the current storefront really does
Theme code is only one part of the active experience.
- Routes, redirects, SEO metadata, and structured data
- Theme apps, pixels, customer accounts, and checkout handoff
- Campaign workflows, content ownership, and translation
- Performance, accessibility, analytics, and operational gaps
Build the migration contract
A complete page list is not enough; each behavior needs an owner and proof method.
- Route and content parity requirements
- Integration replacement or retirement decisions
- Event and consent mapping
- Failure behavior, fallback, and rollout sequence
Treat launch as a controlled transition
A safe migration keeps the old and new evidence comparable until risk closes.
- Representative route and device validation
- Redirect and crawl verification
- Checkout, account, cart, and analytics observation
- Rollback and post-launch issue ownership
01
Every important current route and redirect is inventoried.
02
Every theme app or pixel has a keep, replace, or retire decision.
03
SEO, analytics, consent, customer accounts, cart, and checkout have acceptance criteria.
04
Launch has named monitoring, rollback, and support owners.