Online storeFlexible headless web for Shopify
Build a more flexible online store without giving up Shopify.
Give your team visual control over pages, campaigns, and brand presentation while Shopify continues to run products, customers, carts, and checkout. The technical setup is headless; the everyday workflow stays approachable.
Why teams choose headless web
More control for your storefront. Less repeated work for your team.
Headless means the customer-facing website is free to evolve while Shopify remains the commerce engine behind it.
Design beyond theme limits
Reuse pages and campaigns
Keep Shopify checkout
Create search-friendly pages
Connect analytics and ads
Expand to more markets later
What changes with a headless storefront?
Shopify still runs commerce. The difference is how freely your team can shape and evolve the customer-facing website.
| Decision |  Traditional Shopify theme |  Wanevo headless web | What this means for your team |
|---|---|---|---|
1. Building pages | Pages follow the templates and settings available in the active theme. | Teams build with reusable sections in Wanevo’s visual page builder. | Create more page types and reuse successful layouts without starting over. |
2. Brand presentation | Design choices live inside the structure and code of the Shopify theme. | The customer-facing website is a dedicated web app connected to Shopify. | Your online store can evolve without moving products or checkout away from Shopify. |
3. Shopify operations | Products, customers, carts, and checkout are managed in Shopify. | Products, customers, carts, and checkout are still managed in Shopify. | Your commerce team keeps the familiar Shopify Admin workflow. |
4. Campaign updates | Larger presentation changes may require theme code and a theme release. | Pages, sections, banners, and callouts are managed through Wanevo. | Marketing teams can handle more day-to-day presentation work visually. |
5. Analytics connections | Tracking is configured through the theme, pixels, apps, and connected services. | Consent-aware shopping activity can be routed to tools such as GA4 and Meta. | Use consistent event ownership while keeping channel differences explicit. |
6. Adding a mobile app | A shopping app is usually planned and operated as a separate project. | The same Wanevo platform can expand from Web to a Web + App plan. | Add a new customer channel later without replacing the web platform. |
Online store FAQ
Questions before choosing headless web
Shopify continues to manage commerce, but the website customers see is delivered separately. This gives the storefront more freedom while keeping Shopify products, customers, carts, and checkout in place.