Guide · Channel choice
Choose web, native, or both based on the customer journey.
Compare reach, interaction, engagement, release cadence, discovery, and operational ownership without forcing one channel to imitate the other.
01
Web reaches broadly
Open links, search discovery, and immediate access.
02
Native deepens repeat use
Installed presence and mobile interaction patterns.
03
Shared intent reduces work
Content and business rules can remain connected.
04
Separate delivery stays honest
Releases and interfaces still follow channel needs.
The practical guide
Understand the decisions before choosing the implementation.
Choose web when reach matters first
A web storefront removes installation friction and supports searchable, shareable journeys.
- Open from any modern browser
- Search-friendly and linkable routes
- Fast campaign publishing
- Responsive layouts across devices
Choose native when repeat value is strong
An app earns its place through ongoing utility and native capability.
- Installed customer relationship
- Native navigation and account screens
- Opted-in push notifications
- Mobile-specific measurement and releases
Choose both when continuity matters
The value is not duplicated screens; it is coordinated customer intent.
- Shared content and campaign decisions
- Account and wishlist continuity
- Signed-in cart continuity where included
- One event language with channel-specific delivery
01
We know the primary acquisition and repeat-use journeys.
02
We can explain why an install benefits the customer.
03
Shared content will not force identical interfaces.
04
Web publishing and app releases have separate owners.