Analytics

See how customers shop across your web store and app.

Keep shopping actions consistently measured in Google Analytics 4, with each channel using the delivery method that fits it.

WebNativeServer
What Google Analytics 4 connects

See what the connection does before deciding how to configure it.

Wanevo shows only the supported jobs for this service. Your team keeps control of the provider account, setup, and operating decisions.

Shared commerce events

Keep product views, cart actions, checkout intent, and outcomes consistently named.

Direct browser delivery

Send supported consent-aware events directly when GA4 is configured without GTM.

GTM-aware routing

Avoid duplicate direct delivery unless the configuration explicitly allows both paths.

Server-owned outcomes

Use Measurement Protocol for supported server-side events and results.

Clear boundaries

Know who owns configuration, delivery, and outcomes.

Your team owns measurement design
Define properties, funnels, reports, consent policy, and business decisions.
Wanevo owns event mapping
Keep event meaning and channel routing consistent.
GA4 owns reporting
Google Analytics remains the place for analysis, audiences, and reporting.
Google Analytics 4 FAQ

Confirm the real integration scope before launch.

Provider account ownership, credentials, consent, channel support, data flow, and operational responsibilities are confirmed during implementation.

Yes. Wanevo supports direct GA4 configuration. GTM can also own browser delivery, and the routing avoids accidental duplicate direct delivery by default.

Bring your current provider setup

We will map the account, channel, events or customer experience, credentials, and ongoing ownership required for this connection.

Review this integration
Ready for your next channel?

Launch your web store and app without doubling the work.

Keep Shopify at the center while your team manages pages, campaigns, web, and app experiences from one place.