Tag management

Keep your Google Tag Manager setup connected.

Send supported shopping activity into the Google Tag Manager setup your team already manages, while tags, consent, and publishing stay under your control.

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WebNativeServer

What Google Tag Manager connects

See what the connection does before deciding how to configure it.

Wanevo shows only the supported jobs for this service. Your team keeps control of the provider account, setup, and operating decisions.

Commerce data layer

Expose supported event payloads in the format GTM containers expect.

Container loading

Load the configured GTM container only when its identifier is valid and present.

Preview environments

Support configured GTM authentication and preview parameters.

Server-side GTM origin

Use a configured server GTM host when the implementation requires it.

Clear boundaries

Know who owns configuration, delivery, and outcomes.

Wanevo owns event contracts

Keep event meaning stable before provider-specific tags process it.

Your GTM container owns tags

Triggers, tags, variables, consent configuration, and publishing remain yours.

Providers own final collection

GA4, advertising, and other destinations receive events through your container rules.

Google Tag Manager FAQ

Confirm the real integration scope before launch.

Provider account ownership, credentials, consent, channel support, data flow, and operational responsibilities are confirmed during implementation.

No. Wanevo loads the configured container and pushes supported events. Your team owns container changes and publishing.

Bring your current provider setup

We will map the account, channel, events or customer experience, credentials, and ongoing ownership required for this connection.

Review this integration

Keep your Google Tag Manager setup connected.

See what the connection does before deciding how to configure it.

Commerce data layer

Container loading

Preview environments

Server-side GTM origin

Know who owns configuration, delivery, and outcomes.

Confirm the real integration scope before launch.

Launch your web store and app without doubling the work.

One place to run web and app.

Keep your Google Tag Manager setup connected.

See what the connection does before deciding how to configure it.

Commerce data layer

Container loading

Preview environments

Server-side GTM origin

Know who owns configuration, delivery, and outcomes.

Confirm the real integration scope before launch.

Does Wanevo publish our GTM container?

Can GTM and direct GA4 run together?

Is server-side GTM supported?

Launch your web store and app without doubling the work.